Categoría (mercadotecnia)

*CONSUMER BEHAVIOR Autor YAZAR DELBERT HAWKINS $130.00 MXN
*FUNDAMENTOS DE MARKETING Autor WILLIAM J. STANTON $156.00 MXN
*LA INGENIERIA DE LA EXPORTACION Autor NICOLA MINERVINI $105.00 MXN
MARKETING ESTRATEGICO Autor JEAN-JACQUES LAMBIN $248.00 MXN
*MARKETING RESEARCH Autor JOSEPH F. HAIR, JR. $356.00 MXN
*SERVICES MARKETING Autor VALARIE A. ZEITHAML $142.00 MXN
*THE STRATEGY AND TACTICS OF PRICING Autor THOMAS T NAGLE $90.00 MXN
BUSINESS MARKETING Autor GROSS ANDREW C. $257.00 MXN
GLOBAL MARKETING STRATEGIES Autor H. DAVID HENNESSEY, JEAN-PIERRE JEANNET $561.00 MXN
MARKETING COMMUNICATIONS Autor MICHAEL L. ROTHSCHILD $421.00 MXN
*SERVICES MARKETING Autor VALARIE A. ZEITHAML $263.00 MXN